Google Considers Website Security For Search Rankings

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It looks like Google is mixing things up a bit today. What do you guys think?

For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
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This is good news all around.. there's way too much inertia from webmasters not enforcing https, especially on pages that ask for personal information or any type of login information (email, password). It's good to see Google trying to push their search rankings based on these criteria...Hopefully more websites will get off their butts...Maybe it's time the [H] forum login enforce https? :D
 
Google: we'll make sure corporate websites come first!
And here I remember when Google used to merely be a search engine. Ah, those were the days!
 
This has to be good news. Hopefully everything will be https in the near future.
 
Madoc said:
Google: we'll make sure corporate websites come first!
And here I remember when Google used to merely be a search engine. Ah, those were the days!
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That's a load of horse shit. SSL certs are not expensive or hard to setup. If you can't get your site running with SSL you shouldn't have a presence online. I even have SSL setup on my servers at home...
 
Biznatch said:
That's a load of horse shit. SSL certs are not expensive or hard to setup. If you can't get your site running with SSL you shouldn't have a presence online. I even have SSL setup on my servers at home...
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Says the person posting on a non-SSL website.
 
Phoenix333 said:
Says the person posting on a non-SSL website.
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Yup, that's pretty pathetic isn't it. Guess they'll get their shit together when they get a lower ranking in search results and lose add revenue because of it.

I was arguing that this move would make corporate websites come first, which is crap. You don't have to be a big corporate website to promote security. There are even free cert. authorities that they could use if cost was an issue (http://www.cacert.org/).
 
fairlane said:
This is good news all around.. there's way too much inertia from webmasters not enforcing https, especially on pages that ask for personal information or any type of login information (email, password). It's good to see Google trying to push their search rankings based on these criteria...Hopefully more websites will get off their butts...Maybe it's time the [H] forum login enforce https? :D
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This.
 
Madoc said:
Google: we'll make sure corporate websites come first!
And here I remember when Google used to merely be a search engine. Ah, those were the days!
Click to expand...

:head desk:

Secure connections arent just for corporate websites. Congrats on being the thread's "that guy" that misses the bigger picture, and google doing the right thing for the benefit of everyone.
 
damicatz said:
I switched to DuckDuckGo. They don't spy on you like Google does and they are what Google used to be: simply and just search, none of this extra extraneous bullshit like Google+.
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I'm sure this post has something to do with something.
 
DPI said:
:head desk:

Secure connections arent just for corporate websites. Congrats on being the thread's "that guy" that misses the bigger picture, and google doing the right thing for the benefit of everyone.
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Yeah I don't get posts like that. I've been surprised for a few years that [H] Forums aren't https.
 
I'm a member of a dozen forums at least, none of which use SSL. Not saying it's not a good idea, just saying it's not a widespread practice among forum sites for general traffic. Monetary transactions are of course SSL
 
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