AMD Appoints New Senior VP and Chief Marketing Officer

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AMD announced today that Colette LaForce, 39, will join the company as senior vice president and chief marketing officer, reporting to President and Chief Executive Officer Rory Read. In her new role, LaForce will lead global integrated marketing for AMD, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing.
 
Is he any good? Will marketing for AMD improve under his guidance?
 
Maybe she can start with providing factual benchmarks :D

In all seriousness, I do hope she does well. AMD's marketing/PR has been piss-poor and the BD debacle pissed a lot of people off. Hope she addresses this
 
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