Super Bowl Ads A Super Flop?

[Steve]

Not only do these researchers say this year’s Super Bowl ads a complete bust, they have scientific data (http://www.hardocp.com/news.html?news=MjM5NjAsLCxobmV3cywsLDE=) to back their claims. No, really….I’m not kidding.

Dr. Josh Freedman, one of the researchers who conducted the brain scans, said he saw a lot of activity in the amygdala, an area of the brain associated with anxiety and fear. "We saw huge activity going on in the amygdala -- the threat detector -- so much so that we had to go back and double check our software."

[GJSNeptune]

I'm just glad they didn't show the Dodge robot fighting commercial every commercial break like during the BCS National Championship. Actually, if I recall, they didn't show it at all. :D

Just Ford vs. Chevy.

[BoogerBomb]

All of the superbowl commercials sucked this year. Not a single one of them was worth my time to watch them.

[kumquat]

I liked the GM commercial about the shunned robot.

[MacDad]

Well, they had these people enclosed in MRI machines. Those things are pretty much coffins, so I would imagine some anxiety and fear would occur.

[Susquehannock]

All of the superbowl commercials sucked this year. Not a single one of them was worth my time to watch them.QFT!!

Was hoping for more clever anti-smoking commercials like in the past.

You know ... like the "Shards o Glass" freeze pops. :D

http://www.shardsoglass.com/shard.cfm?lp=1

[playrh8r]

I liked the GM commercial about the shunned robot.

Although, what was up with the robot committing suicide off of the bridge?

Jeff

[kumquat]

Although, what was up with the robot committing suicide off of the bridge?

Jeff
He wasn't good enough for the quality-obsessed GM factory. He saw GM cars everywhere and it made him super depressed. He committed suicide.

But then he "woke up" late at night in the factory, revealing the whole thing was a nightmare.

The hook is that GM is so obsessed about quality that even the factory robots have nightmares about dropping a bolt.

[jcollett]

The GM ads seemed top be a guilt trip. I got from it, "Buy our cars or all our employees will soon be jumping off bridges." Quality is a very good aspect in a vehicle, but innovation and needs of the marketplace are more important. Ford and GM both committed suicide around 2003 when they kept pumping out all those full sized trucks and SUVs while gas prices kept rising. Instead of looking to hybrids and other fuel efficient drive trains, all they said was that the market was demanding those big vehicles. A bunch of BS that was. Now they are closing all those plants. They have no vision and will be bankrupt by 2010.

Most of the rest of the ads were just plain violent. Most interesting and possibly prophetic was the "paper, rock, scissors" ad where one beer drinker assaults the other with a rock or maybe "IRAQ". My delusional mind had me thinking that Madison Avenue had been subsidized by the current US administration to make these ads more violent in order to help get the populous ready for "the surge" in Iraq and possible future battle in Iran.

[LabRat]

I didn't actually watch the game. I watched "Alien". From what I hear, it was funnier than the commercials and far more thrilling than the game. :)

[kumquat]

The GM ads seemed top be a guilt trip. I got from it, "Buy our cars or all our employees will soon be jumping off bridges."
I think you missed the end where it was just a nightmare. The robot had a nightmare about not being perfect.

[GJSNeptune]

The GM ads seemed top be a guilt trip. I got from it, "Buy our cars or all our employees will soon be jumping off bridges." Quality is a very good aspect in a vehicle, but innovation and needs of the marketplace are more important. Ford and GM both committed suicide around 2003 when they kept pumping out all those full sized trucks and SUVs while gas prices kept rising. Instead of looking to hybrids and other fuel efficient drive trains, all they said was that the market was demanding those big vehicles. A bunch of BS that was. Now they are closing all those plants. They have no vision and will be bankrupt by 2010.

Dodge and Chevy have been building the ugliest cars I've seen in several years. I liked that Chevy HH whatever commercial showing guys stripping for the ladies inside of it, saying guys can't stop touching the car. It's atrociously ugly! And the front ends of Dodge's Durango and Ram are also hideous. Who the hell is designing them? Talk about Fisher-Price toys.

[LoneWolf]

My wife and I both agreed that the ads were lousy this year.

The Blockbuster one was mildly funny (with the rabbit, guinea pig, and mouse) with the "click and drag" joke. A few of the CareerBuilder ones were mildly funny, and the Snickers one was too.

But there was nothing just stand-out awesome or side-splitting like there have been in years past. Coke's ads fell flat (including the attempt at mimicking Grand Theft Auto but with a nice guy), Bud Light's were barely funny when compared to some really awesome ones from years past. Chevy's ads were just downright crappy, and several other companies decided just to put out their regular seen-it-a-million-times ads, rather than looking to innovate. I mean, what's an ad spot cost at the Super Bowl now? a few million? If my company could come up with that kind of cash, you can be sure I'd pony up more to have something original and eye-catching, unlike that lousy SalesGenie.com ad that I saw early on.

This year's lousy ads made me wish I'd used the DVR to start watching perhaps 15-20 minutes in so I could skip the ads. I look forward to the ads almost as much as the game, and this year they missed, big time.

[pettybone]

I think it was a bud light ad where the couple sees a hitchhiker with budlight and an axe. The guy says that I'm sure he has a good reason for having the axe. lol the hitch hiker says its a bottle opener. They see another hitchhiker and the hitch hiker with an axe starts freaking out cause the guy has a chain saw.

Oh yeah and the snickers ad with the lady and the tramp spoof was funny.

Over all I laughed several times but the 2nd half of the game was boring.

[Rich Tate]

Add me to the list of lousy ads as well.

Rock, paper, scissors and the Ax guy commercials were the only two i found amusing.

[BIGJ]

I didnt laugh one time, the only one i thought was even decent was the fritos one about black history month, and even at that it wasnt funny it just had a good message

[4saken]

Commercials were really unfunny this year. Almost to the point that you forgot that you should be expecting funny commercials.

[Andar]

I thought there were plenty more great ones that bad ones. The office/survivor ones were all good, Snickers had a great one, and Bud's ads were consistently pretty good.

Punchline of the night: Cleanup on register 6
Underrated ad: Robert freaking Goulet

Least funny in Flint, MI: GM's ad
Most funny in my apartment in Bloomington, IN: GM's ad

[SpeedRunner]

Oh yeah, I agree that the ads were lousy. The rock paper scissors one was really bad. The Kevin Federline one was the WORST by far.

[Lord of Shadows]

No love for the beard come over?

[Lord of Shadows]

*comb...

[GJSNeptune]

No love for the beard come over?

Heh, gotta love the Gaffigan.

[BrinNutz]

The beard combover was hilarious I thought..



I thought the best one was the Bud Light commercial where "slapping" takes the place of the high five.

I can just see it now, I'm going to be out at the bars this weekend, and see some people slappin the shit out of each other..LOL

[Unit44]

Like others have said when my teams aren't playing (like this year) I watch for the ads but only a few good ones this time... I felt like I wasted 3 hours I could have been playing BF2 or trimming ear/nose hair........:rolleyes:

[GDstew4]

I seem to hear this every year...nobody liked any of the commercials during the Super Bowl, yeesh. I enjoyed them, the group of 20 or so that I was with seemed to enjoy them on the whole as well...they're not all going to be gut busters each and every year. I guess that's why they had the Best Super Bowl Commercials show earlier on in the day, but even most of those weren't as humorous since they have been on the air for a while.

[RadCliffeX]

the rock paper scissors bud light one was best

[ScreamingBroccoli]

Garmin's Maposauros > all the others

[Fooshnik]

The GM robot would have good work around here waving those stupid "House For Sale" signs. I was sad when he.. she, it, went in the drink. *sniff* :(

[piako]

Yeah so I stopped watching when the commercial with the two guys kissing came on. Something about a chocolate bar? wtf, seriously.

[Commander Suzdal]

It was interesting how well the study's results lined up with the experience at my house. We had family over, and my wife's aunt is head of the business dept. at a local college. She watches these ads with professional interest, for use as examples in her marketing classes. She immediately keyed in on the negative tone, especially the robot's nightmare and the one about the danger of a heart attack. There are some products that sell well on fear tactics, but most sell by creating positive vibes. It doesn't even have to be fear per se, just unease, anxiety, doubt. Hip, cynical 20-somethings might think the rock-paper-scissors ad is cool, but sub-consciously the ad can tip toward beer=threat of violence, which is close enough to the truth to hit home.

Sometimes companies try too hard to be "edgy" and this is what happens. Seems to be the year for it--look at the "bomb" fiasco in Boston.

[whrswoldo]

I wasn't super impressed either. :( I liked the Bud Axe commercial and the GM robot commercial (although it made me really sad lol). After watching the abomination that was the prince halftime show, our Superbowl party quickly turned into a beerpong tournament. I don't recall many of the second half commercials.:confused:

[Ockie]

The GM ads seemed top be a guilt trip. I got from it, "Buy our cars or all our employees will soon be jumping off bridges." Quality is a very good aspect in a vehicle, but innovation and needs of the marketplace are more important. Ford and GM both committed suicide around 2003 when they kept pumping out all those full sized trucks and SUVs while gas prices kept rising. Instead of looking to hybrids and other fuel efficient drive trains, all they said was that the market was demanding those big vehicles. A bunch of BS that was. Now they are closing all those plants. They have no vision and will be bankrupt by 2010.


I find it funny how you post this infromation as if it was factual information.

Closing all those plants? Never had great suv demand? No Vision? Will be bankrupt by 2010.

Please tell me where you buy your crack from.

[GJSNeptune]

Check out ESPN's take on the entire CBS Super Bowl production:

http://sports.espn.go.com/espn/page2/story?page=hruby/070205&lpos=spotlight&lid=tab1pos3

Pretty funny too.

[Commander Suzdal]

I find it funny how you post this infromation as if it was factual information.

Closing all those plants? Never had great suv demand? No Vision? Will be bankrupt by 2010.

Please tell me where you buy your crack from.

Just head on down to your local Al Gore Store!:D

[GJSNeptune]

Take a look at this!
http://www.burzs.com/edit/arg.php?id=3638
:D :D :D :D :D :D :D :D :D

:confused: :confused: :confused:

Redirects me to www.laamers.com.

[batteriesnotincluded]

I was woefully disappointed as well.

the only good ones were (in my personal opinion, the order)

1. Blockbuster ad.
2. Rock/Paper/Scissors.
3. Slapping (although my fiance's not happy about this one)
4. GM ad.


Those are pretty much the only ones I looked to show a friend of mine who didn't catch the bowl game.

the rest were meh at best, a waste of millions at worst.

[batteriesnotincluded]

Well, edit's not there, but I wanted to mention that the Snickers Ad got some laughs, but pisses me off.

Not because of 2 men kissing, but because the media is making a big deal about a recreation of a famous scene in a children's movie.

[GJSNeptune]

:confused: :confused: :confused:

Redirects me to www.laamers.com.

Now I feel dumb for not knowing he was spamming. :(

[bLiTzJoN]

I can understand the anxiety and fear. I was totally sick of all the CSI and other murder sitcom commercials that were on. My wife and I Tivo'd for a good 20-30 minutes then started watching so we could forward through the crap commercials. Well, it wasn't but the first couple breaks we burned that up immediately and ended up pausing before the murder commercials so we could skip them - I don't allow that crap in my house, it's unGodly and not suitable for my 2 year old. I was utterly dissappointed in the breaks and if it wasn't for the Colts (I live in Indiana) I would have just turned it off altogether.

[amdfan25]

I still think the rock/paper/scissors one was a bit unfair. I mean the other guy got knocked with a rock. On the other hand if this was real life, sure hit the other guy so you can get a beer. ;)

[Unit44]

I find it funny how you post this infromation as if it was factual information.

Closing all those plants? Never had great suv demand? No Vision? Will be bankrupt by 2010.

Please tell me where you buy your crack from.

OMG he was right!!!!!!! :eek: